EFE GOLD Where Every Sip Counts

As Efe was so popular in the market, the production capacity was increased from 5 million liters to approximately 14 million liters per year in 2005 in order to meet the increasing demand.
In addition to consumer tastes, correct brand positioning and innovation play a major role behind Efe’s current success. In a market where habits and consumer choices are so deep-rooted, Efe presents itself to consumers as a brand new product; Despite this difficult structure of the market, it managed to create a loyal customer base. Efe’s next marketing strategies include bringing the unique taste of Efe products to more people.
The firsts that Efe brings to the sector in terms of consumer safety are an important privilege that is followed by its competitors and makes Efe different. As a result of the sad consequences of the fake alcohol scandal in our country, Efe has made many innovations in terms of security. Efe was the first to develop the ball cap application with a security system, which makes imitation impossible. The red stripe that appears when the lid is opened and does not disappear when the lid is closed again is another security measure. In addition, the production code written with a laser and a hologram label are among the extra security measures. All of these constantly emphasize the importance Efe attaches to security.
In the raki market, where only sales were made and no marketing activities were carried out for years, Efe is breaking new ground with an innovative vision. Working hard to revive and keep alive the raki culture in our country, Efe continues to develop products and innovations to contribute to this culture.